Breakbulk Americas Attracts 5,000 Attendees, 300 Exhibitors to Houstons George R. Brown CC
November 4, 2014
Just more than a month ago, 5,000 attendees and 300 exhibitors gathered at Houston’s George R. Brown Convention Center to take part in the 25th anniversary of Breakbulk Americas 2014, which serves the breakbulk cargo logistics industry.
At the show, held Sept. 29-Oct. 1, project cargo and traditional breakbulk cargo owners had the opportunity to learn about the latest industry trends and to meet with specialized carriers, freight forwarders, ports/ terminals, packers and equipment companies that handle oversized cargoes requiring unique handling techniques.
Burkhalter, a heavy-lifting company that has exhibited at the show for several years, had a 20’x20’ booth on one of the main aisles.
“The U.S. is our key market,” said a booth representative. “Our customers are here. It’s a very well attended show. There’s also a lot of networking.”
Besides shipping companies and suppliers who supported them, there also were ports from all over the world scattered throughout the showfloor.
One of the biggest shipping ports in Europe, which is in Antwerp, Belgium, also is the site of one of Breakbulk’s other shows.
“Antwerp handles 15 million tons a year,” said a booth representative for the Port of Antwerp. “We have been exhibiting at this show since 2003.”
She added that the Breakbulk show in Antwerp was the fastest-grwoing one, with an increase of 1,000 attendees this year to more than 6,000.
Jeremy Luski, vice president, Event Operations & Registration Services for Breakbulk Events and Media, said the Breakbulk business has been booming, which has led the company to grow from just two shows to six in the past four years alone.
“This year’s show is fantastic,” he added. “The showfloor is hustling and bustling.”
Luski said he and the team work hard to keep the show relevant by doing things such as placing all education sessions on the showfloor. “We’re had great feedback that people don’t have to leave the showflloor,” he added.
They also launched Breakbulk TV, where interviews were held throughout the show, as well as podcasts were recorded onsite and there was a robust app for the event, which Luski said was a “fantastic technology to have.”
In addition to the busy showfloor, attendees joined networking activities including the Rickmers-Linie Charity Golf Tournament, the SSA Marine Welcome Reception in the exhibition hall, Port of Houston’s Port Night Party, Breakbulk VIP Shipper Club Luncheons, the Breakbulk BusinessRun and several networking dinners and receptions.
Next year’s Breakbulk Americas show will be held Oct. 5-8 back at the George R. Brown, but the following year the show is heading to Fort Lauderdale, Fla.
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