IAEE, CEIR Release Research Reports on Data Security, Marketing Spend
February 15, 2018
Two leading event industry associations recently have released important research reports this month.
The International Association of Exhibitions and Events released Personally Identifiable Information – Data Security, a 17-page report that provides a thorough overview of various aspects and considerations regarding personally identifiable information (PII) for the non-technical reader.
“How data is handled should be a high-level priority for all exhibition industry organizations,” said David DuBois, IAEE president and CEO. “Understanding the importance of PII and the many considerations in securing the safety of your organization’s systems is complex.”
He added, “Our goal is for this report to serve as a helpful resource for both IT staff, as well as the layperson, in understanding what PII is and steps to take in protecting data.”
Resulting from the collaborative work of the Personally Identifiable Information (PII) subcommittee within the IAEE Technologies Committee, the Personally Identifiable Information – Data Security report addresses the following topics:
• Types of Data and Categorization
• Governance and Training
• Data Ownership
• Identity Access and Management
• Integrations
• Data in Motion
• Data at Rest
• Internal Security Controls
• Onsite Considerations
“To everyone but the most experienced security professional, cybersecurity seems like the Wild West cloaked in a unique language of its own,” said Brian Scott, IAEE Technologies Subcommittee – PII Data Security Chairperson and CIO of Experient.
He continued, “With the critical nature of these risks, it’s important that every professional have at least a cursory understanding of the concepts included under the wide umbrella of information security. To help IAEE members understand these concepts, I was pleased to lead a subcommittee of the Technologies Committee to consolidate and explain the basic fundamentals of data security.”
As a service to the exhibitions and events industry, IAEE is making this important report available free of charge.
Click HERE to download Personally Identifiable Information – Data Security from the IAEE website.
Meanwhile, the Center for Exhibition Industry Research (CEIR) released its 2018 Marketing Spend Decision Report, new research that tracks how much of exhibitor marketing budgets B2B exhibitions capture.
“This report shows the continued strength of B2B exhibitions,” said Cathy Breden, CEO of CEIR. “It is the face-to-face marketing channel of choice for brand marketers that use it.”
She continued, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”
The report reveals that while the B2B exhibition channel captures the largest share of exhibitor marketing budgets, budgets are stagnant. This issue, coupled with the documented increase in the median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.
Looking forward to 2018, the number of exhibitions participated in is expected to hold, while positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth size rather than adding exhibitions to their 2018 event schedule.
The 2018 Marketing Spend Decision Report profiles B2B exhibitors by:
• Top-ranked important objectives for exhibiting
• Success metrics to evaluate the outcome of exhibiting
• Marketing spend allocation across all marketing channels
• Digital tactics used among those allocating marketing dollars to digital channels
• Number of exhibitions participated in 2015 and projections through 2018
• Typical booth sizes from 2015 and projections through 2018
• Median spending per exhibition estimate
The report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study CEIR conducted during the spring of 2017, which polled a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.
Click HERE to download the full 2018 Marketing Spend Decision Report.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
Add new comment