Impact XM Expands Its Capabilities With MorEvents Acquisition, Unveils New Experiential Business Intelligence Service
May 16, 2023
Global, full-service event and experiential marketing agency Impact XM recently expanded its large-scale meetings and event management capabilities and expertise, as well as launched a valuable new service for its clients.
On May 2, the agency announced it had acquired Denver-based MorEvents, a female-owned event management and creative agency that has been serving global audiences for more than two decades. Specializing in delivering virtual and physical events across the globe, MorEvents has partnered with Fortune 500 companies including Mastercard and Dell EMC to shape how these leading brands are experienced today, according to agency officials.
“Our goal at MorEvents has always been to create unique events that inspire and exceed our clients’ expectations,” said MorEvents Co-Owners Betsy Mordecai and Gareth Heyman. “With this new partnership with Impact XM, we are excited to collaborate and leverage our collective strengths to create even more impactful experiences for our clients.”
They added, “We believe that our combined expertise will enable us to continue delivering exceptional events that drive business results.”
The acquisition brings MorEvents’ team of creative and event experts to Impact XM, adding deep expertise in creative and design, event strategy, project management, virtual meetings, global events and meetings, sporting events and mobile apps to Impact XM’s already robust portfolio.
“We are thrilled to welcome the talented team at MorEvents to Impact XM,” said Jared Pollacco, Impact XM CEO. “This acquisition enhances our capabilities and expands our offerings to deliver even more compelling work for our clients.”
He continued, “With the addition of MorEvents, we have brought on board experts in event management and creative solutions. We are excited to further advance our commitment to bringing cutting-edge experiential solutions to our partners worldwide.”
This acquisition comes on the heels of Impact XM’s April 25 announcement that it had launched a new Experiential Business Intelligence Service (xBI), an annual, portfolio-level service for Impact XM clients offering experiential strategy, unified data and impact assessment to track and optimize experiential ROI.
Offering new data-driven insights, key performance indicators (KPIs) and recommendations for experiential marketing optimization, the bespoke service, which will partner experiential strategists with technologists and data experts, will offer experiential strategy followers by unified data and impact assessment, resulting in actionable insights for each client and campaign.
According to Impact XM officials, xBI begins with strategists who offer event and portfolio strategy, determine a data and analytical plan and set KPIs to build a foundation for success. From there, a team of technologists and data experts capture data and custom analytics that go into the Role-Based Dashboard, an interactive KPI and insights ecosystem that clients can access and interact with throughout the year. Following individual programs, strategists digest the data and offer results, insights and recommendations through quarterly business reviews and ongoing analysis.
“The launch of xBI makes this an exciting time for our agency and — more importantly — our clients,” said Matt Grant, vice president of live and digital production and technology at Impact XM, which launched xBI just in time for its 50th anniversary.
He continued, “As our world continues to evolve in data-driven results, KPIs and insights, it’s essential that our industry does as well. xBI will allow our clients to receive detailed and personalized insights from a team of strategists and data experts, putting new meaning behind results and receiving detailed recommendations to further their future experiential marketing campaigns.”
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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