TSNN Podcast: Trade Show Talk
Trade Show News Network is excited to share our ‘Trade Show Talk’ podcast which features two episodes each month focusing on hot-button topics. Each episode kicks off with a news round up before host Megan Powers leads discussions with trade show and events industry leaders. If you'd like to be a guest or you have a topic to suggest that we cover, please let us know by emailing podcast@tsnn.com. If you would like to sponsor a podcast series, please contact jrice@tsnn.com
Subscribe for all the latest episodes on Apple, Deezer and Spotify.
Listen to all previous podcast episodes HERE.
Current Episode - Ep. 27 - Improve Your Trade Show Image With Marlys Arnold
The word "image" can mean different things to people. When thinking about improving your trade show image, this can be viewed from the organizer level, the exhibitor level, and the attendee level.Marlys helps us understand the importance of focusing on how to improve our image from each of these perspectives.
Who are the best people to work your booth, for example? "Sometimes some of the best people to be in the booth are the customer service representatives, because they're the ones who field all the questions."
We can all make improvements, and Marlys literally wrote the book on the topic. As always, we'd love to hear your perspective on our conversation!
Our guest
- Marlys Arnold
With experience as both an exhibitor and show organizer, Marlys Arnold
has a unique perspective on trade show exhibiting. Over the past two decades, she's consulted and taught workshops for events ranging from local consumer expos, to some of the largest trade shows in the U.S.
She's written two books on the subject: “Exhibit Design That Works” and “Build a Better Trade Show Image” (the updated edition just debuted). She's the founder of the Exhibit Marketers Café and Exhibit Marketers Academy, an online education community. In addition to being a familiar industry voice in various publications and podcasts, she also hosts the Trade Show Insights blog and podcast.
Podcast Host: Megan Powers
Megan Powers is a creator and strategist who thrives on driving conversations and helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency have all led her to this very satisfying point of her career.
Megan has especially loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.
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