Licensing Expo Signs Cross-promotion Agreement with International Toy Fair
September 29, 2013
For the second time recently, Advanstar Communications’ Licensing Expo has signed on with another trade show to help out each other’s events.
This time, Licensing Expo and the Toy Industry Association’s International Toy Fair have a new collaboration to cross-promote attendance at their two complementary trade events in 2014.
Just two weeks ago, Licensing Expo also announced a similar agreement with the International Housewares Association’s International Home + Housewares Show.
Through the newly established alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in domestic, international and emerging markets.
“Considering that roughly 30 percent of the 3 billion toys and games purchased in the U.S. each year are the result of licensed partnerships, a collaboration with the largest toy trade show in the western hemisphere made perfect sense for Licensing Expo,” said Jessica Blue, vice president of Licensing Expo.
She added, “This is going to bring many benefits to both sets of exhibitors. Our exhibitors can attend Toy Fair to seek out the latest trends in the market and every Toy Fair exhibitor could find a potential licensing partner by attending Licensing Expo.”
The new collaboration also will provide cross-promotional opportunities via direct mail and electronic marketing, editorial content and co-hosted seminars.
“TIA is pleased to collaborate with Advanstar in support of our mutual stakeholders. This allows both groups to elevate awareness of the inextricable link between toys, youth product and playthings for all ages, and brand and entertainment properties,” said Marian Bossard, vice president, Meetings and Events, Toy industry Association.
The International Toy Fair represents the $22 billion toy industry and draws 1,100 exhibiting companies and nearly 25,000 attendees.
Licensing Expo, which represents the $230 billion licensing and brand extension market, draws more than 5,000 character, entertainment, art and consumer brands from 420 exhibitors and 15,000-plus attendees.
The next toy fair will take place in February at New York City’s Jacob K. Javits Convention Center, and the next licensing show will take place in June at the Mandalay Bay Convention Center in Las Vegas.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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