TSNN News Briefs: ESCA, Connect, Restaurant Events and More Announce Show Launches, Rebrands and Partnerships

March 12, 2024

This month, trade show organizers, associations and venues are announcing new events, rebranding existing ones and teaming up with other organizations to offer more value for their members and audiences. Here’s our latest New Briefs to help you stay on top of what’s happening in the trade show industry right now.

ESCA Partners With CEIR on Exclusive Research, Unveils New Standard Industry Safety Signage

The Exhibition Services & Contractors Association (ESCA) has partnered with the Center for Exhibition Industry Research (CEIR) to provide ESCA members with exclusive access to CEIR’s extensive repository of exhibition-related research and reports. ESCA members now have access to hundreds of CEIR reports, providing deep insights into the dynamics of the exhibition industry and offering actionable intelligence. Industry issues covered include attendee acquisition, exhibit and sponsorship sales, general industry trends and more. ESCA members can reach out to membership@esca.org to receive their unique access code.

ESCA released new standard industry safety signage to promote consistency, enhance safety practices across the exhibition industry and ensure a safe environment for all participants. Created by ESCA’s Health and Safety Standards Committee, these print-ready, complementary graphics are available to be used by anyone in the industry and can be co-branded for added customization. The initiative was recently endorsed by the International Association of Exhibitions and Events (IAEE). To learn more and access the free safety signage graphics, go here. 

Connect and Destinations International Forge Multi-Year Partnership

B2B events company for meetings, travel and sports professionals, Connect, recently formed a new multi-year partnership with Destinations International to assist DMOs in attracting valuable group, business and leisure travel through its various platforms and verticals. As a Premier Partner of Destinations International in 2024, Connect will be an active participant at several Destinations International conferences, while Destinations International will contribute to education geared toward DMO professionals at Connect Marketplace, set for Aug. 27-29 in Milwaukee, WI.

“[This partnership was formed] to get us back to our roots as an organization and align ourselves with our industry's official association,” explained Matt Johnson, COO of Connect. “DI plays a pivotal role in helping destinations become thriving, vibrant communities, and it only made sense for us to support that initiative at a significant level.” 

Restaurant Events LLC Rebrands Three Trade Shows 

Restaurant Events

Restaurant and foodservice trade show management company Restaurant Events LLC, which owns and operates The International Restaurant & Foodservice Show of New York, the Western Foodservice & Hospitality Expo and the Florida Restaurant & Lodging Show, is rebranding the three shows to The New York Restaurant Show (March 23-25, 2025, Javits Center); The California Restaurant Show (Aug. 25-27, 2024, Los Angeles Convention Center) and The Florida Restaurant Show (Nov. 6-7, 2024, Orange County Convention Center, Orlando, Fla.). In May 2023, the company acquired these regional restaurant events, which showcase the hottest menu trends, state-of-the-art design and decor, premium business education and hundreds of leading restaurant and foodservice community vendors and purveyors.


Dallas Market Center to Launch Nearshoring America Trade Show

Global B2B trade center and wholesale marketplace, Dallas Market Center, is launching Nearshoring America, a new international expo and support services event designed to explore and facilitate nearshoring production services for gift, home furnishings and fashion accessories companies. Set for Dec. 9-11 at Dallas Market Center, Nearshoring America will connect brands and their representatives with vetted factories and supply chain service providers from Mexico and Latin America. Exhibitors will include an invitation-only showcase of pre-selected factories and supply chain providers, along with sourcing agents, trading companies, shelter companies and design and production consultants. Attendees will include importers of gift, home furnishings and apparel accessories seeking original equipment manufacturer (OEM) product sources, project manufacturing services and full-scale product development partnerships.  

IAEE Achieves EIC Sustainability Certification for Second Consecutive Year 

EIC Certification

The Events Industry Council recognized IAEE for achieving Silver Level Certification in its EIC Sustainable Event Standards, which are specific standards for environmental and social responsibility within the events industry, for its Expo! Expo! IAEE’s Annual Meeting & Exhibition 2023. According to IAEE President and CEO Marsha Flanagan, “Earning this certification, especially moving up a level from our previous efforts, reflects our ongoing commitment to improving our sustainability initiatives. EIC’s Sustainable Event Standards provided us with a blueprint for maximizing our resources and reducing Expo! Expo!’s environmental impact.” The event previously achieved Bronze Level Certification in 2022. 

International Builders’ Show and Kitchen & Bath Industry Show Extend Co-Location Agreement Through 2030 

The National Association of Home Builders (NAHB) and the National Kitchen & Bath Association (NKBA) are extending the co-location of the International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS) for four years through 2030. In 2013, NAHB and NKBA announced an initial agreement to co-locate IBS and KBIS under the banner of Design & Construction Week (DCW), starting with the 2014 event in Las Vegas. From 2027 through 2030, the two shows will continue to occupy separate halls within the Las Vegas Convention Center (LVCC), with one pass giving registrants access to both exhibits, and NKBA and NAHB will continue to produce separate educational programming and special events. In 2025, DCW will return to the LVCC, Feb. 25-27, while the 2026 event will move to the Orange County Convention Center in Orlando, Fla. In 2027, DCW returns to Las Vegas and will remain there until 2030. 

Informa Markets’ South Florida Ventures Secures Prime Headquarters at Seagis Port Everglades 

Informa Markets

Informa Markets’ South Florida Ventures (SFV) has secured a long-term lease for its new corporate headquarters at Seagis Port Everglades. Positioned strategically as the central hub for the company’s burgeoning operations, the move supports the company’s plans to expand in South Florida. Located in the heart of Fort Lauderdale, the more than 100,000-square-foot warehouse space will house the vast array of materials SFV stores for show build-out, including tenting, event flooring, electrical cables and equipment. 

Key features of the newly constructed structure include hurricane-resistant design with double-height hurricane impact glass; concrete tilt wall construction and robust power infrastructure; strategic positioning outside of flood zones; ample office suites designed for future expansions; state-of-the-art security monitored by police and port authorities; and an industrial campus offering a blend of loading options and generous trailer storage parking. Situated near the Fort Lauderdale International Boat Show (FLIBS), the headquarters also boasts exceptional connectivity to major transportation arteries including I-95, I-595, Florida’s Turnpike, I-75, Port Everglades, and Fort Lauderdale/Hollywood International Airport.


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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact