Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He is also a well-known speaker, podcast host and author of F#ck Content Marketing: Focus on Content Experience.
Muhammad Younas is the CEO at vFairs, a leading global virtual events platform. With over 13 years of experience in the software space, Younas has conceptualized and grown multiple highly profitable B2B SaaS businesses reaching millions of users around the world.
As an Executive Creative Director at Impact XM, a global event and experiential marketing agency, Kevin Padden develops creative insights and guidance for design teams focused on events, meetings and exhibits, as well as immersive online experiences and hybrid events. Kevin has been instrumental in the company’s growth in experiential marketing and message integration in live environments, including meeting venues, tours, conferences and conventions around the world.
Jon Conelias is the CEO of ReElivate. He has been a CFO and Operator for the past 15 years of marketplace companies focused on both B2B and B2C channels.
Heather Russell is the Event Operations Director at Seven Events Ltd, a leading online event platform offering corporate event management and venue finding services in the UK. She has been with the company since its formation, helping to build and lead our fantastic team ever since.
Ryan Costello is the co-founder of Event Farm and Chief Strategy Officer of MemberSuite. Hehas been an event producer and experiential marketer for more than 15, years, workingwith some of the largest brands and agencies in the world including Nike, Google, Yahoo, Microsoft, Adobe, JP Morgan Chase and dozens more.
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event.
An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.
Toby Lewis, CEO of Live Group, has over 25 years’ experience in the communications and events industry. Under his leadership, Live Group has won a clutch of coveted industry awards and his advice on complex events is sought after in the UK and abroad by organizations ranging across charities, medical associations and government departments.
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
