Understanding Trade Show Display Lighting
When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!
Jeff Andrews
Jeff is an Important Sales Guy for Production Prints who has been helping exhibitors with their portable, modular and custom trade show displays since 2007.
Clarion Events, AC Business Media Both Make Strategic Acquisitions
U.K.- based Clarion Events, which was just acquired by Blackstone, and AC Business Media both recently made strategic acquisitions to add to their growing portfolios.
Clarion, the parent company of iGB Affiliate, acquired the Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference series, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports.
Affiliate Summit Co-Founders, Missy Ward and Shawn Collins will continue running Affiliate Summit in the capacity of Co-CEOs.
Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out
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How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.
UFI’s Global Barometer Indicates Positive Trade Show Industry Growth
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In the recently released Global Barometer survey conducted by UFI - The Global Association of the Exhibition Industry, the majority of trade show companies worldwide are showing growth, although geopolitical issues have had in impact in some regions.
The survey also indicated that trade show organizers are more concerned about the state of the national and regional economies, as well as competition from within the industry, rather than expanding their businesses globally.
Four Tips to Win the Content Game at Events and Conferences
Having spent a couple of decades building and refining public relations content and targeting platforms for the event space, I’ve identified what successful exhibitors consistently do well.
While there are many reasons to participate at events, two bubble to the top: build relationships and share content. When the right content and communications plan converge for your event, you build stronger relationships from events and deliver superior ROC (Return on Content).
Here are four tips to help your organization win the content game:
Peter Brand
Peter Brand is the founder of NewsDriver, a mobile-first storytelling platform focused on helping bring new content solutions to corporate communicators.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.