With 36 years of experience, the IMS Tour continues to provide brands with the most powerful method of engaging buyers; face-to-face interaction with highly qualified powersports enthusiasts and prospects that are ready to purchase.
IMS attracts powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that enthusiasts attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.
IMS is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month marketing campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.