Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Motorcycle Show - LONG BEACH MOTORCYCLE SHOW 2017
2017-11-11 - 2017-11-19
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With 36 years of experience, the IMS Tour continues to provide brands with the most powerful method of engaging buyers; face-to-face interaction with highly qualified powersports enthusiasts and prospects that are ready to purchase.
IMS attracts powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that enthusiasts attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.
IMS is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month marketing campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.