News
Jan 31, 2023
It’s that time of year again when we in the business world focus on setting new goals and intentions to set ourselves up for a successful year ahead. The same goes for exhibiting companies, many of which may be seeking to kick off 2023 with a fresh brand identity to amplify their presence on the trade show floor. But what if you’re one of those companies that can’t afford a complete rebrand just yet?
Consider a brand refresh instead, suggests Wendy Gibson, chief marketing officer for Skyline Exhibits, a trade show exhibit builder known for creating award-winning trade show experiences… more
Jan 30, 2023
The trade show industry is moving full steam ahead into the new year with strong hiring and promoting momentum that appears to defy national concerns of a looming economic recession. Here’s all the latest people news you need to know!
Smithbucklin
Association management company Smithbucklin has launched a new network-based organizational structure and leadership role designed to serve the dynamic and emerging needs of the association marketplace. As part of the structure, Jim McNeil has been appointed president of the company’s association management business, responsible for advancing… more
Jan 27, 2023
After closing 2022 with positive gains in visitor numbers year over year, the Las Vegas business community is poised for continued growth in 2023 with the addition of thousands of new hotel rooms, the opening of the new one-of-kind MSG Sphere and its first Formula 1 Grand Prix.
“2023 is going to be a spectacular year in Las Vegas,” said Steve Hill, CEO and president, Las Vegas Convention and Visitors Authority (LVCVA), at the Las Vegas Chamber of Commerce Preview 2023 event on Mon., Jan. 23, in the West Hall at the Las Vegas Convention Center (LVCC).
Fountainebleu Las VegasBig Picture
Hill… more
Jan 27, 2023
The Consumer Electronics Show (CES) has always been the barometer of what’s trending in face-to-face marketing. At this year's show in Las Vegas, held Jan. 5-8, the the fast-changing experiential marketing landscape made it that much more exciting to see how brands chose to tell their stories and build connections at CES 2023–particularly through compelling and immersive tech activations at exhibits.
Among the key themes on the show floor, Tom Maher, director of strategy and growth for Pinnacle, an experiential marketing agency, pointed out the rise of active solutioning, where demos go… more
Jan 26, 2023
TSNN is growing its team with two new hires. Long-time trade show journalist Danica Tormohlen has joined as Vice President of Content for Tarsus Media (encompassing TSNN and Corporate Event News), and Bridgett Maddux has joined as National Sales Manager for Tarsus Media.
“I have known Danica for a long time, and she is bar none one of the most passionate people covering the trade show industry,” said Tarsus Media President Rachel Wimberly.
She added, “We are very fortunate that she will be a part of our team, along with Bridgett Maddux, who is a seasoned sales professional in the industry… more
Jan 24, 2023
Emerald has officially entered the B2C space with the recent acquisition of Lodestone Events, an event solutions company specializing in consumer lifestyle events and producers of the Overland Expo series of vehicle-based, adventure travel consumer shows.
According to Emerald officials, the acquisition supports Emerald and Lodestone’s shared mission to connect buyers and sellers, and builds on Emerald’s decades of experience in outdoor recreation via its Outdoor Retailer trade shows, the largest global B2B events serving the outdoor and winter sports industry. The deal also bolsters Emerald… more
Jan 23, 2023
Global B2B events and media business Tarsus Group is forecasting a strong year ahead, bolstered by the lifting of China’s strict zero-Covid policy and a robust organic launch strategy.
The group’s portfolio comprises a number of leading event brands, including the Dubai Airshow, Labelexpo, Hometex and Connect Meetings. In light of the growing demand for in-person events post-pandemic, Tarsus successfully launched eight new events in 2022, and 15 additional new launches are planned for 2023, alongside significant investment in digital initiatives.
The business’ footprint has for some time… more
Jan 20, 2023
Meet AC, Atlantic City's destination, meetings and events marketing organization, rebranded as Visit Atlantic City to enhance the destination's appeal among event professionals as an ideal place to gather for business while also experiencing all that it has to offer.
The initiative comes on the heels of a successful 2022 in terms of meetings, conventions and trade shows, and the organization is eyeing another positive year of business for 2023.
As Atlantic City is going through a major reinvestment to create a safer, culturally rich and sustainable community, the time was ripe for the… more
Jan 20, 2023
The Seattle Convention Center (SCC) is gearing up to host opening celebrations on Jan. 25 for Summit, its $2 billion high-rise convention center in downtown Seattle. With 573,770 square feet of event space, the addition nearly doubles the capacity of the SCC.
Summit features 62 meeting rooms, a 58,000-square-foot, column-free and divisible ballroom with 3,900 suspended planks of reclaimed wood, 248,450 square feet of exhibit space, 140,700 square feet of naturally lit lobby space and the 14,000-square-foot outdoor Garden Terrace. Covering 1.5 million square feet, Summit and SCC’s… more
Jan 19, 2023
Event Tech Live (ETL), which was founded 10 years ago and has been held annually in London, is revving up for its grand in-person entrance in the U.S. with a Las Vegas edition this spring—the only conference and exhibition in the country focused exclusively on event technology.
Registration is now open for Event Tech Live, Las Vegas, which will take place April 26-27 at The Expo at World Market Center. As with Event Tech Live, London, which this year is set for Nov. 15-16 at ExCeL, London, the Las Vegas edition is dedicated to bringing global event professionals together to experience and… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.