Trade show and meeting planners choose their destinations carefully, bringing many factors into the decision-making process. One factor is the city’s appeal as a travel destination. According to International Association of Exhibitions and Events’ (IAEE’s) Decision to Attend Study, 78 percent of attendees cite the destination as a top driver for attending a convention. It’s little surprise then, that Convention and Visitors Bureaus (CVBs) are helping planners promote the destination to their audiences.
“We’ve seen a pretty dramatic shift over the last few years in convention and… more