Association Show News
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Mar 06, 2017
By Elizabeth Johnson
“Get the right message, in front of the right people, at the right time.” It’s a common phrase, practically a mantra for today’s marketer. And the key to achieving that goal is data.
Event-producing organizations cover the spectrum of sophistication when it comes to data driven marketing. Some are at the beginning of implementing a robust data collection system and others are using data to plan future content, develop marketing strategies and find new audiences.
“Conferences and tradeshows live or die by the quality of their data,” said Kevin Miller, president and chief… more
Mar 01, 2017
In a year when two of its largest biennial shows – Labelexpo Europe and Dubai Airshow - did not run, U.K.-based Tarsus Group scored like-for-like revenue growth of 8 percent and across the portfolio buyers increased by 7 percent on a like for like basis in 2016, well ahead of the company’s target of 5 percent.
“Our 'Quickening the Pace' growth strategy continued to deliver in 2016. Organic growth was strong at 8 percent, and we grew our buyer attendance, a key metric for us, by a very encouraging 7 percent,” said Douglas Emslie, Tarsus Group’s managing director.
He added, “Strategically, we… more
Feb 28, 2017
The Meetings Mean Business Coalition, a cross-industry communications and advocacy initiative, is introducing a platform for industry professionals in every corner of the globe to better advocate for the power of face-to-face meetings.
A newly created licensing agreement will allow partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for the industry.
“We are thrilled to welcome more international partners into the MMB family through this global expansion,” said Paul Van Deventer, CEO of Meeting… more
Feb 28, 2017
MCI recently acquired Network Media Partners, a proven sales management organization specializing in customized media sales, event planning and management, digital and print design and marketing services for associations.
As MCI continues its growth strategy in the USA, the addition of Network Media Partners accelerates the company’s leadership in delivering a comprehensive suite of innovative, growth-centered solutions for associations, according to MCI officials.
“Associations of all sizes and types face increasing economic and market headwinds. Network Media Partners has industry-leading… more
Feb 27, 2017
The Center for Industry Research released its latest CEIR Total Index Report that indicated growth of the trade show industry declined during the fourth quarter of 2016.
Driven by a 1.8 percent drop in real revenues, the performance of the industry posted a modest year-on-year decline of 0.4 percent, after 25 consecutive quarters of year-on-year growth.
"The decline was a temporal set back as economic fundamentals still point to moderate growth for the exhibition industry" said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates.
The dip occurred only… more
Feb 26, 2017
Using freelance or contract labor isn’t new to the trade show industry. Contract floor managers, for example, have been a staple of the show business for decades. But as freelance work becomes a more popular option and a go-to resource for companies in the general economy, it’s likely to be a more acceptable and accessible option for both organizers and suppliers in the exhibition industry. In this week’s #Expochat, Michelle Bruno will lead a discussion on the challenges and opportunities associated with freelance workers. Here are the questions:
How do you define a freelancer/contract worker… more
Feb 15, 2017
With winter almost over and springtime right around the corner, several suppliers to the trade show industry recently snagged new clients or re-signed existing ones.
The Plastics Industry Association (PLASTICS) has selected Convention Data Services (CDS) as its new registration partner.
Under the agreement, CDS will provide full registration, lead retrieval services, integrations and a full-service contact center for PLASTICS’ events — NPE: The Plastics Show, and the Re|focus Sustainability & Recycling Summit.
“PLASTICS has a strong focus on innovation and technology to create… more
Feb 15, 2017
In a joint announcement on the showfloor of the 52nd annual National Farm Machinery Show, Kentucky State Fair Board CEO Jason Rittenberry and Association of Equipment Manufacturers President Dennis Slater, shared with exhibitors and attendees that the two organizations have a verbal agreement on a future collaboration.
NFMS currently is running Feb. 15-18 at the Kentucky Exposition Center in Louisville.
Beginning with the 2018 show, AEM will assist with management and co-production of the show, as well as have an equity position in the future growth of the show.
“Every year,… more
Feb 15, 2017
Imagine turning those sometimes awkward event networking experiences into more meaningful encounters that lead to valuable connections. Attendees at PCMA’s recent Convening Leaders had a chance to do just that with Braindates, an online matchmaking platform that puts like-minded people together to share knowledge face-to-face, one-on-one.
Sort of like Tinder, but for peer-to-peer networking, Braindates was created five years ago by Montreal-based E-180 with the philosophy that everyone has a story to tell and lessons to teach.
Braindates is the brainchild of E-180 CEO Christine Renaud,… more
Feb 14, 2017
In an effort to bring affordable training to more automotive professionals in need, the UBM Community Engagement Program has joined with Automotive Management Institute (AMi), National Automotive Technicians Education Foundation (NATEF) and Technicians Service Training (TST) to provide scholarships for NACE Automechanika Chicago covering travel expenses, training costs and access to the show.
NACE Automechanika, a U.S.-based trade show dedicated to high-end technical and management-related training for automotive service and collision repair shops, will be held July 26-29 at… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact