Eco Expo Asia Attracts Record Number of Visitors

November 28, 2018

The 13th edition of the show, held Oct. 25-28 in Hong Kong, welcomed a record 14,824 visitors from 106 countries and regions.

With 54 percent of visitors coming from outside of Hong Kong, the expo lived up to its billing as an international gathering point for the environmental protection industry.

Jointly organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), the fair is also co-organised by the Environment Bureau of the Government of Hong Kong Special Administrative Region.

The 2018 fair embraced the theme of “Waste Less Save More for a Low-carbon Future” to align with the global push to raise environmental awareness and strive for better waste management.

Highlighted environmental sectors at the show included Waste Management and Recycling, Water Treatment and Quality Management, Green Buildings and Energy Efficiency and Green Transportation.

In total, 338 exhibitors from 19 countries and regions participated. The Startup Zone also returned after a successful debut last year. 20 startups showcased their innovative new products and technologies offering a glimpse into the future direction of the green tech industry. 

In line with the Guangdong-Hong Kong-Macao Greater Bay Area scheme to link the cities in the region and strengthen economic integration, Eco Expo Asia saw pavilions and group participations from all nine municipalities in the region as well as the Special Administrative Regions of Hong Kong and Macao.

The Greater Bay Area Zone represented a major presence at the fair. In recognition of the extensive green business opportunities emanating from the region, a Greater Bay Area Forum was also organised to reveal more about green projects and future developments of interest to the environmental protection industry.


The Eco Asia Conference is a high-level gathering that invites influential industry experts and academics from around the world to discuss important environmental issues. Some 40 speakers delivered talks and discussions on wide-ranging topics that touched on pressing environmental concerns affecting Hong Kong and Asia as well as far-reaching global issues.

Meanwhile, a wide range of other event sessions delved into other essential environmental topics including smart construction, green transportation and a government department forum.

Syed Mubarak, Director of Sustainability & MEP-Plant Operations, Sands China Ltd, attended the Green Buildings and the Renewable Energies and Usage sessions of the conference: “While the sessions focused on very different topics, they both offered abundant solutions to help combat climate change and that’s ultimately why we are all attending this fair, looking for fresh new ideas and to connect with different people.”

Exhibitors expressed positive feedback:  

“We are exhibiting reverse vending machines for recycling items like plastic bottles, aluminium cans and glass bottles which operate on a user deposit scheme. We were thrilled to have the chance to speak with representatives from the Hong Kong Environmental Protection Department and explain to them how the system works. We are exhibiting this year as we think our system would integrate very easily into Hong Kong and around Asia. The fair is a great chance to meet potential clients.”

Andre Farstad, Business Development, Circular Economy, TOMRA Sorting Technology (Xiamen) Co Ltd (Norway)

Buyers also gave the event high marks:

“My business concentrates on waste management solutions and I create waste management plans for different types of clients, ranging from governmental bodies to private organisations. I found that the exhibitors have been very friendly and happy to take the time to analyse my requirements and suggest solutions. This is much more important than just being sold a product as you are able to see whether it truly fits with your needs. In the past I have only visited environmental protection trade shows in Europe, but this year I wanted to try somewhere in Asia and Hong Kong seemed like the perfect place to start, I haven’t been disappointed.”

Rustem Bassenov, Managing Partner, Tau Innovative Solutions (Kazakhstan)

The next edition of Eco Expo Asia will be held Oct. 20-Nov. 2 at AsiaWorld-Expo

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.