Industry Veteran Britton Jones Launches New Venture - NXT Events Media Group

October 25, 2016

Aimed at filling a void and helping smaller, more entrepreneurial organizers, trade show industry veteran Britton Jones, who recently sold not only Business Journals Inc, but also LeftField Media, is back in the business again with the launch of a new event production and digital content company – NXT Events Media Group.

“I have never been more excited about a career opportunity,” Britton Jones said. “I look forward to helping to fill a real void in the industry. Up until the launch of NXT Events Media Group, owners of smaller show production companies have primarily had only the industry’s largest organizers as a source of the expertise and resources to take their events to the next levels.”

He added, “However, achieving notable success in one of the world’s most sophisticated, dynamic and competitive marketplaces forced me to hone my skills, expand my contacts and develop the full expertise required to produce world class events. Through acquisitions and potential partnerships, I am now excited to bring these resources to smaller, more entrepreneurial organizers who want to grow their businesses.”

Having successfully launched 14 events and won nearly 20 awards for producing the nation’s fastest-growing shows, Jones has been pushing the envelope of traditional show production in order to add more value for customers and enrich face-to-face engagement for both attendees and exhibitors.

“My core charter is to create events that I would value and appreciate if I were the customer,” Jones said.

He added, “In my companies, customer service always comes before financial gain. Being privately held means that I can put an elevated customer experience over the strict financial restrictions many of today’s organizers face.”

Being the CEO of a fully integrated media company for 36 years also taught Jones the value of quality content.

“Meaningful content is critical to breaking through the deafening levels of noise in most industries and creating top-of-mind awareness with key exhibitors and attendees,” Jones said.

He added, “Strong digital and significant social media programs that enlighten, energize and inspire audiences are imperative to the vitality of today’s marketplaces. That’s why expert media programs will be the lifeblood of all NXT Events Media Group events,” Britton stated.

Although Britton had the pleasure of running one of America’s top trade show companies, he is an entrepreneur at heart.

“I am a student of the beauty of simplicity. I truly appreciate the importance of being nimble, dynamic and staying close to customers and their ever-changing needs,” Jones said.

He added, “This will always be a top priority at NXT Events Media Group.”

Jones was co-owner, president and CEO of BJI, a fourth generation, family-owned and managed integrated media company.

After 18 years as publisher, Jones became the driving force in building the BJI Fashion Group, the Trade Show Division of Business Journals, Inc. into one of the world’s leading trade show organizers.

Starting with the turnaround of one failing show in 1998, under Jone’s leadership, BJI grew to six brands running 27 events annually by 2015. BJI was sold to UBM in April 2016.

In addition, Jones teamed with Greg Topalian, Sharon Enright and Mac Brighton to form LeftField Media, a company specializing in consumer facing, enthusiast events.

LeftField quickly achieved great success and more than doubled in size in just two years and since sold to Clarion in June 2016.

Jones also has serviced on multiple boards — SISO, CIER, ABM, NYC & Co’s Trade Show Council and Javits Center’s Customer Advisory Board. He was awarded the Trade Show News Network Industry Icon Award and the Robert L. Krakoff Leadership Award.

“Helping customers grow their businesses is what I find to be the most exhilarating aspect of producing events,” Jones said of his new venture.

He added, “I am tremendously excited to work with organizers who share my vision and to build a team of passionate professionals who want to take ownership of their jobs and make a difference in their workplace. I am setting out to build a great and enduring company and have always found that the financial success is best earned by answering industry needs with excellence.”


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