Tech News: Bizzabo Launches Bizzabo Studios, Freeman Partners with 42Chat
A leading event technology company and a full-service global event agency recently unveiled new service offerings to help show organizers and meeting planners produce more impactful events and elevate the attendee experience.
Bizzabo
Bizzabo, the Event Experience OS, recently launched Bizzabo Studios, a premium event creative and production service that merges event technology with creative and operational expertise to produce more innovative and compelling digital or in-person events.
The new offering is the result of a successful multi-year partnership between Bizzabo and award-winning creative agency Smyle, which together have successfully executed more than 250 events for clients including Amazon, Salesforce, ABB, AspenTech, Financial Times, Lululemon and Wella.
Smyle will be using its decades of global digital and hybrid experiential expertise to support the new Studio, according to Bizzabo officials.
“This Bizzabo-Smyle partnership has brought together two of the best in the business to develop a truly unique offering for our customers,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo. “With Bizzabo Studios, event organizers can get the best of both worlds – our world-class event technology and Smyle’s unmatched creative and production expertise – to create compelling event experiences for attendees and sponsors while delivering strong business results.”
The new service offers several event service packages with a predefined scope of work that can be kicked off quickly to help provide clients with maximum value. These packages include template design, registration setup and end-to-end event configuration.
Studio’s multi-disciplinary team of tech experts, event producers and creatives is also available for custom engagements, including project management, creative services, strategic consultation, content creation and production services, according to Bizzabo officials.
Freeman
Freeman recently partnered with 42Chat to help trade show and conference organizers support attendee engagement via a conversational AI customer service solution. The new AI offering will provide Freeman customers with web and SMS AI chatbots for pre-show, during and post-show communications to improve the event experience by assisting attendees with real-time needs, such as finding registration, locating an exhibit and more.
“We are thrilled to partner with Freeman, the global leader in events,” said Bob Caldwell, co-founder of 42Chat, a provider of curated conversational AI solutions for organizations and events.
He continued, “Freeman works with the leading brands and organizers in the industry, and this partnership will introduce 42Chat to new organizations and allow for easy setup and deployment of our system across a wide cross-section of events.”
According to Freeman officials, this partnership opens a new attendee communication channel for its customers while 42Chat delivers an industry-leading 95% correct response rate, ensuring timely and accurate support for event attendees.
“42Chat’s AI technology is scalable, privacy compliant, accurate and easy to deploy which makes it a perfect partnership for us and our clients,” said Paul Fletcher, executive vice president, Audio Visual & Event Technology Operations at Freeman. “We’re seeing a generational shift in show attendees with a younger audience. As their needs evolve, this partnership allows our customers to meet these new attendees where they are, and be able to answer questions 24/7 on the go.”
To learn more about deploying this new service as well as Freeman’s extensive portfolio of event tech solutions, go here.
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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