The Value of Premium Exhibitor Profiles in Event Mobile Apps

July 16, 2019

Premium exhibitor profiles are a valuable tool within your event technology solution. Frankly, if your solution doesn’t offer an option for premium exhibitor profiles, it may be time to look for a new one. This is because your event may be missing out on thousands in unrecognized revenue from the sale of these digital add-ons.  

First, what is a premium exhibitor profile? It is an upgraded profile for companies who are exhibiting at your event and it provides deeper insight than a traditional option. Your event may have a printed show program for their attendees. Within that show program, you may offer exhibitors the ability to upgrade their profile, purchase ad space and be placed in premium locations within that guide. With the shift to digital, these profiles have migrated to an online home. Attendees can easily search and explore different exhibitors, all from your event website. 

First Impressions Matter

The digital profile is typically the first interaction a prospective attendee will have with an exhibitor. It allows an organization to share their unique value proposition, and detail the breadth and depth of their solutions and offerings. And, it’s a great way to make a strong first impression and provide a compelling reason why attendees should stop by the organization’s booth and visit with the team. 

If an exhibitor’s digital profile fails to attract potential leads, attendees may be less likely to visit their booth onsite. If this is a prospective attendee, it is highly unlikely you will convert them to an onsite attendee. A premium exhibitor profile enables your exhibitors to drive interest in their solutions and differentiate themselves from other organizations at the conference or trade show.

This is not a one-size-fits-all process. Your organization should have its own approach to developing a strategy for premium exhibitor profiles that meets your event needs and goals – this is the core concept behind a premium exhibitor profile. Exhibitors that pay to play and/or pay more should receive additional benefits such as the ability to add unique digital assets to help them stand out above the rest. Consider creating options in a tiered system for premium exhibitor profiles that can fit various budgets and needs, while increasing your PEP adoption.   

Reevaluate Your Mobile App

So, we’ve reviewed the value of premium exhibitor profiles and the concepts that drive exhibitor adoption. Now, let’s look at another way that digital profiles and exhibitor profiles can further increase value. Consider replacing your show guide with your mobile app to drive further engagement with exhibitor booth profiles. By adding another medium of distribution for exhibitor profiles, show organizers increase the value of their offering and exhibitors gain another opportunity for exposure. 

One major challenge to replacing the guide with the mobile app is a concern for adoption rates. Average adoption rates of mobile apps are typically around 30-40 percent. However, by increasing the available and relevant content on your mobile app with premium exhibitor profiles, attendees have another reason to download and use the app on-site.  

That’s where the power of premium exhibitor profiles lie. Your event site and mobile app experiences should help guide the attendee throughout the event. If you sell one tier of your premium exhibitor profile for $300, add another tier for those profiles that live in your mobile app. Instead of having a title sponsor for your mobile app, sell your app as you would a printed guide that you previously used. Sell ad space, sell enhanced listings and provide your exhibitors with the additional exposure and value they are seeking all at the fingertips of your attendees. 

To learn more or discuss the best strategies to sell premium digital packages and boost your exhibitor’s online presence, take a look at our solutions for event professionals and show organizers.


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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact