With more than a dozen years of experience in the event industry, Bill McGlade is a thought leader seeking to provide provoking conversations that push the envelope and the industry forward. He is vice president of account management at Personify A2Z Events.

 

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!