Tech News

May 09, 2017
The global event management platform, etouches, has been acquired by HGGC, a middle market private equity firm. HGGC’s investment will help the fast-growing event management software and sourcing solutions provider significantly expand its business in order to achieve a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market, according to HGGC officials. “We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market” said Oni Chukwu, etouches CEO. He continued, “The… more
May 05, 2017
Freeman has launched OnlineEvent, a new digital solution designed to help marketers and event organizers leverage content, expand their reach and create new sources of revenue. Built on a robust online platform, the event-based content-monetization and eLearning web portal provides users with an end-to-end virtual event experience, from event venue to online for 365-day-a-year engagement, and provides a comprehensive solution from strategy and creative through technical and production support. This new tool was designed to help marketers and event organizers do the following: · … more
May 03, 2017
The American Thoracic Society has tapped registration partner Convention Data Services to provide beacon technology for ATS 2017, the annual conference the society’s 113th annual conference, set for May 19-24 at the Walter E. Washington Convention Center in Washington D.C. For the first time at ATS, CDS will provide the event’s 16,000 attendees and exhibitors with smart badges containing wireless beacons designed to gather data regarding session attendance, exhibit hall traffic, activity in satellite locations and attendance at special functions. Registration data from the event… more
Apr 27, 2017
Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources. Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank. Here are some recommendations that you should definitely… more
Apr 21, 2017
Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed. But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor sections,… more
Apr 13, 2017
T3 Expo and Intelligent Product Solutions have developed T3 Tracker, a new mobile app solution designed to help trade show exhibitors and organizers track, locate or find shipped items at convention venues in an easy, hassle-free and systematic way. Currently available on the Google Android platform, the app is intended to solve the frustration and anxiety experienced by marketing executives and event organizers trying to locate goods that have been “dropped” at a trade show location with hundreds of thousands of other deliveries in a building that can be more than a million… more
Apr 11, 2017
A Hosted Buyers Program (HBP) brings together qualified buyers for brief one-to-one meetings with multiple suppliers in a given vertical. HBPs are becoming increasingly popular as supplementary as well as complementary events to trade shows because they provide a winning formula for delivering tangible and measurable success to all parties involved. For Suppliers The key premise of a genuine HBP is that it brings pre-qualified buyers to meet with the suppliers. The vetted process is usually based on key parameters such as a buyer’s primary business or professional role, buying… more
Apr 08, 2017
Freeman has launched a portfolio of virtual products and services for exhibitors, organizers and corporate marketers seeking innovative technology solutions to help drive audience engagement, transform the customer experience and achieve optimal business results. The new VR offers are part of Freeman’s initial rollout of its VR portfolio, intended to increase the impact of technology and digital advances in its brand experience category while helping clients drive event strategy that leverages data to deliver more relevant experiences and meaningful audience connections. “As the… more
Apr 06, 2017
CORT Event Furnishings has become the first rental company to offer a free 3D space planning design tool to its clients. The meetings, exhibit and events industry furnishings provider recently partnered with Social Tables, an event management software company, to integrate a proprietary custom version of Social Tables’ online Space Planner on CORT’s website. Clients have the ability to design their event in 2D, view and share in 3D and automatically request quotes for CORT products based on their design. The platform’s advanced functionality also allows clients to select… more
Mar 31, 2017
Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry. The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim. The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.