Experts & Opinions
Oct 20, 2012
As co-creators and champions of their clients’ brands, ad agencies can immensely help their B2B clients achieve their marketing goals at trade shows. And because trade shows are the largest marketing expenditure for B2B companies, ad agencies have good incentive to get involved.
Yet, some ad agencies have not fully reached their peak involvement with their exhibiting clients. Let’s look at the 5 steps along the way:
Unaware of client trade show participation. Sure, ad agencies execs know that trade shows exist – they’ve been to the local car show or… more
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Oct 13, 2012
I am leaving New Zealand, and I am very sad, partly because I won’t be able to watch rugby 24/7. But watching rugby got me thinking about how you can use this game (my second favorite sport, the first being baseball) to have a proper trade show. After all they call rugby ‘the game of animals played by gentlemen’. Aptly put.
1. Team captains – I was watching one of many matches, and there was a small break out fight on the field. The one referee (and yes, there is only one on field) easily broke it up, and then called over the team captains (not the coaches… more
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Oct 13, 2012
How do we stay innovative, deliver value to our exhibitors and stay personally motivated about our work when we have less time, money and resources? After almost 13 years with PMA, I feel lucky that I’m still excited about what I do.
Yes, I still have nights of being awake at 3 a.m. because I can’t turn off the ideas in my head, and I still get all “giddy” when I get feedback from exhibitors about something that really worked, no matter how small.
One of the biggest things I struggle with is having enough time to come up with new opportunities and ways to… more
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Oct 06, 2012
This is the second part of a six-part series on WiFi at events. Let’s explore the topic of WiFi coverage, as this is a topic that most people are somewhat familiar with as it is similar to coverage for cell phones.
To connect via WiFi, your device (be it a computer, cellular phone or tablet) must connect to a wireless access point or router. As with all wireless connections, the further away from the source you are, the weaker the received signal. But distance is not the only factor that affects how far a signal can travel.
It turns out that water is a great… more
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Sep 29, 2012
Are you exhibiting for the first time and feel like David amongst the many Goliaths of the showfloor? Think of any big company in the world and chances are they started out as a small exhibit on the showfloor.
A common goal for all exhibitors is to provide an engaging experience that helps sell products and build a brand. As I write this, there are micro start-ups being developed on kitchen tables across America. In order to grow new business leads, they’ll be debating what to do with their first exhibit presence.
It’s simple to engage, but it takes time and thorough… more
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Sep 27, 2012
This is the first of a six-part series of articles about staying connected while at an event.
For better or worse, we live in a world where we are always connected. I, for one, wake up in the morning and, before doing anything else, grab my phone and see what emails I’ve received overnight.
At the end of the day, the last things I do before falling asleep are read the New York Times online and check the Asian stock markets to get a glimpse of “tomorrow’s” news. Just the thought of not having access to the internet for a meaningful amount of time is nearly… more
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Sep 16, 2012
There was chatter on Twitter recently about conference speaking. Julius Solaris (Founder of the Event Manager Blog) said "Seems that most advice on giving speeches is focused on short time slots. What about longer 1 hour + slots?"
Great question.
Over the past few years there has been a lot of focus on the short presentation. The explosive success of TED and TEDx talks (in person and online) has mistakenly lead many to believe that "short is better". Many event planners profess they want to "be like TED" and thus are going to limit their… more
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Sep 16, 2012
You can tell when you really need to buy a new car: Small rust holes merging into bigger rust holes; the billows of smoke from burning oil; the engine that is so loud you have to shout to be heard.
But what about your trade show displays? What similar clues hint that it’s time to send your display to the junk yard and start over? You’ll know it’s time if you’ve experienced any of these:
The colors on your trade show booth are out of fashion – again.
All the people in your exhibit photos have big 80’s hair.
Your booth… more
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Sep 03, 2012
As anyone who is familiar with the event industry knows, the recession has been tough on our business in more ways than one.
And, even with more people attending events recently, there still are pressures on the industry, especially in light of overspending by government agencies that has resulted in calls for travel to be severely restricted, the U.S. economy and unemployment rate is not exactly on sure footing and the global economy also has its problems.
So, it was with complete and utter shock that I started seeing a series of Tweets going out by a virtual event company called ON24 with… more
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Aug 29, 2012
Attending a multiday association conference (or other event) can be inspirational and chalked full of education.
There is a lot of industry information. Some of the best networking around. Tons of good food. Beneficial investment of time and fun, fun, fun!!!
It can also be exhausting. The long days followed by the happy-hours and other parties can leave anyone feeling the pain once they get home.
Plus, being out of the office all week can leave you with a full e-mail inbox and a to-do list a mile long.
Yet, to maximize the ROI from attending the event, there are a few things you… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.