Experts & Opinions
Feb 26, 2012
UPDATE - Tues. Feb. 28 - Breaking News - TSEA transfers members, assets to EACA --- more on TSNN HERE.
I started hearing rumors a while ago about the possible fate of the Trade Show Exhibitors Association, most suggesting the organization was going to close its doors.
I’ve been a journalist for a long time, and I firmly believe in two things about rumors: 1.) I would never, ever print one unless it was confirmed and 2.) Usually rumors don’t start in a vacuum – there tends to be something to them, although they might be a different version of what’s being spread around… more
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Feb 26, 2012
When you are trying to be an agent of change in planning a conference or trade show (or any event) you will often run into those who are not willing to take risks.
There is a lot of talk in the meetings industry about how to refresh events, but there is also resistance. The desire to shake up your program is often stifled by those with their own agenda or no ability to have a vision. It can often feel like you are running up hill in the mud.
The experience is frustrating and lonely when you are a seeker, especially when you are not sure what you are looking to find.
I spoke to a planner… more
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Feb 16, 2012
First of all, I haven’t blogged on TSNN in too long of a time.
As important as it is to stay connected to the community in this way, it seems like the hardest thing in the world to find time for. I’ll try harder.
I’ve written on the trade show industry for seven years now. I started at Tradeshow Week in 2006 before coming to Trade Show News Network in 2010.
During that time, I wrote about the go-go days, where shows were booming, mergers and acquisitions deals were happening every which way you turned and it seemed the sun couldn’t shine any brighter.
The good… more
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Feb 11, 2012
Many people dread having to make a presentation. However, there are many opportunities to speak or be on a panel discussion at trade shows and other conferences. Being on the stage is a great way to promote your products and services or to position yourself as an industry expert. However, when you accept the responsibility to present, you are making a commitment to the audience that you will not suck.
We have all sat through those long monotone sessions at events where everyone is hoping for a fire drill. As much as you can benefit from being a speaker, you can also do damage to… more
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Jan 26, 2012
Trade shows are not your whole job, just a part of it. You only do, at most, a few small shows a year, and you've got lots of other responsibilities to handle. So all this detail in our blog about doing trade shows better? You simply have no time for it all.
But you still would like to boost your results – but only if the changes are simple and quick. So in that vein, here are five tips to help you - quickly - get more out of trade shows:
ﾕ A large, clear message is easier to grasp, so make your next set of booth graphics colorful and easy to understand, with a benefit statement that will… more
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Jan 26, 2012
Now that we’re nearly a month into the New Year, I’ve had the chance to test my resolve in living by my resolutions. Our industry makes having a healthy lifestyle challenging, but I'm ever-optimistic that I can achieve a good work/life balance. How am I doing so far?
Resolution 1: Get more sleep. Study after study says that it’s important for everything from health to weight control to mental acuity (not to mention keeping down my purchase of under-eye concealer). With two DVRs, I can no longer use my favorite 10 P.M. shows as an excuse. How am I doing? Not so… more
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Jan 21, 2012
Conferences, seminars, conventions and trade shows utilize a lot of speakers. In fact, the meetings industry provides speakers with much of the work that supports their careers. This includes paid professional speakers, free industry speakers, educators and topic experts. Some get paid to speak, while others are there to promote their brand, and every one of them has a direct impact on the success of the event.
But are speakers more than just vendors?
The speakers set the tone for the whole conference. Humans are experiential beings, and when we sit with others in the audience and… more
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Jan 15, 2012
There was no greater proof that meeting planners are irreversibly, indisputably and uncontrollably being dragged into the future - whether their boards or bosses buy into it or not - than last week’s Convening Leaders and Virtual Edge Summit collocated conference in San Diego.
Between the major tech company announcements, shifts in presentation architecture and futuristic keynotes, it was obvious that technology in all of its manifestations (social, mobile, virtual, biotech, or cloud) is propelling planners into a future where the traditional competencies (and assumptions) will no… more
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Jan 11, 2012
Recently, I posted the “10 Things I Wish I Knew Before I Started In Marketing" and was amazed at the response. So, in that same vein, here are 10 indispensible lessons I’ve learned about trade shows that I wish I’d had known before I started exhibiting.
1. You won’t succeed at trade shows if you just show up. A trade show first-timer may think that because they’ve paid a couple of grand to rent a 10x10 space for a few days, they automatically will reap the whirlwind of leads and sales from the show’s attendees. … more
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Jan 03, 2012
Congrats - you’re no longer the trade show rookie.
You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.
Been there, done that. Now, you’re ready for something more.
So here are six advanced trade show strategies and tactics you can use that will stretch – and grow – your trade show program:
Select Vertical Market Shows
All too often… more
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Partner Voices
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