Jamie Hillegas, CEM, CMP, Director of Trade Shows for Produce Marketing Association, runs the Fresh Summit Exposition, which is the largest fresh fruit and vegetable expo in North America.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!