News

Feb 06, 2017

We can talk all day about what the trade show industry and our employers are or are not doing to promote, protect, and compensate women (and we will), but are women doing enough to get the promotions, protections, and compensation that they deserve? Some women will say that we shouldn’t have to do anything, that equality is equality. Others might say that if anything is worth having, it’s worth working toward methodically.

There may also be a group of women that is simply happy with where they are and where they’re going. What about you? In this week’s discussion, Michelle Bruno… more

Feb 06, 2017

The brisk hiring trend that kicked off the beginning of the year has continued, with several companies that serve the bustling trade show industry making hires.

RD Whitney was appointed as executive vice president of Business Development Tarsus Americas, a division of U.K.-based Tarsus Group, with immediate effect Feb. 1.

RD previously was group vice president at Diversified Communications overseeing a growing portfolio of business communities and events.

Prior to Diversified, and in just 27 months as a Partner at Greenhaven Partners, RD transformed… more

Feb 02, 2017

ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.

In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing… more

Feb 02, 2017

By Elizabeth Johnson

Meetings and events are not immune to crises. Everything from severe weather/natural disasters to protests to a tragic accident can affect an event and require immediate and confident communication with attendees, the media and other stakeholders.

And, while many events and the venues in which they reside have operational crisis plans in place, far fewer have communication strategies prepare ahead of time. 

“I found that about half of my clients who hosted larger events (500+ attendees) did not have an adequate crisis… more

Feb 01, 2017

With the stroke of a pen last Friday, President Donald Trump put in place an Executive Order calling for the ban of Syrian refugees entering the U.S. for the next four months and anyone from six other countries -  Iran, Iraq, Libya, Somalia, Sudan and Yemen – would not be permitted into the United States for the next three months.

The action not only created chaos at airports as people were detained, even some who were holding Green Cards, but also protests erupted in several locations.

With thousands of trade shows annually held in the U.S., many of which bring in… more

Jan 31, 2017

Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas.

In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas.

“Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus… more

Jan 30, 2017

These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year.

But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?  

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Jan 25, 2017

From wearable tech to connected home devices to augmented reality, the Internet of Things (IoT) has set fire to the imagination of key players in the consumer technology industry.

Like any other nascent technology, IoT comes with its own unique set of implementation challenges. However, mostly because of the tremendous potential it holds, the initial setbacks did not deter the enthusiastic early adopters in the first half of this decade. In 2016, IoT made it from a fringe concept to something that is alive and buzzing in the mainstream consumer consciousness. As per a report/… more

Jan 25, 2017

As the trade show industry keeps on growing, shows and suppliers continue to find new ways of working together.

CNTV (Convention News Television) recently signed a trio of contracts, two of which expand on existing business and the third picking up a new client.

As an expansion of a three­year deal to produce on­site, same­day video updates at the Automotive Aftermarket Products Expo (AAPEX), CNTV will now produce AAPEX TV year­round.

“Our customers love it,” said Mark Bogdansky, senior director of Meetings and Events for the Auto Care Association. “When we decided to… more

Jan 25, 2017

In a mere eight years, U.K.-based Informa PLC’s Global Exhibitions division has grown from a $100 million company in annual revenues with its business primarily focused in the Dubai region to now a $600 million company in annual revenues, as estimated by Deustche bank for 2017, and shows being held in countries all around the globe.

Approximately half of Informa’s core business is in the United States, after a series of high-profile, strategic acquisitions, including the Hanley Wood Exhibitions portfolio, the FIME medical trade show based in Florida and the Penton portfolio of shows… more