Alexa Lemzy is a customer support specialist at U.K.-based business text messaging service Text Magic. She also oversees the company’s content strategy.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!