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March 4, 2015
Even though Tarsus Group’s biggest shows were not held last year, the company still saw not only an 18 percent increase in revenues, compared with 2012 when similar shows ran, but also like-for-like revenue growth of 10 percent. Total 2014 revenues were £60.6 million ($92.5 million), compared with same off-year 2012 revenues of £51.5 ($78.6 million) million. Revenues for 2013 were £75.9 million... more
March 4, 2015
For the 18th quarter in a row, the trade show industry saw an overall uptick in growth in the fourth quarter of last year of 1.7 percent, compared with the same quarter in 2013, according to the Center for Exhibition Industry Research’s Index Report. Although the trend still was positive, the growth was lower than the 2.3 percent that had occurred in the third quarter of 2014. "With the fourth... more
March 3, 2015
The Seafood Expo North America/Seafood Processing North America, formerly the International Boston Seafood Show/Seafood Processing America, still is a few weeks away, but it has a record-setting showfloor on tap, with more than 200,000 net square feet at the Boston Convention & Exhibition Center. Scheduled March 15-17, the show, which is owned by Diversified Communications, has seen a... more
March 3, 2015
Emerald Expositions bought several brands in the healthcare and senior living design market, including the Healthcare Design Conference and Expo and other events, education, print and online assets from the Vendome Group, as well as the International Pizza Expo and Pizza Today magazine from Macfadden Communications Group. Terms of the deals were not disclosed. “At Emerald, we have tremendous... more

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TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

March 1, 2015
For my first blog post here on TSNN I figured I’d start at the beginning with why have a mobile app in the first place. This is a question that I use to get when we first started in 2009 when everyone was still using paper maps and programs.  Since that time, however, I do not get this question often enough.  Just producing a mobile app does not mean it will be successful.  Sadly... more
March 1, 2015
We all have those mornings… You wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine. Brainstorming is the best method for digging up... more
February 21, 2015
Two event organizers walk into a room and scan the audience. Upon leaving the room, the first event organizer says, “No one is engaged. They are all texting and reading emails or having side conversations.” The other event organizer says, “You’re wrong. Those people were taking notes, and sharing sound bites on social media. The others were debating what the speaker was saying.” The problem with... more
February 21, 2015
I am sure many of you are reading the title and thinking, what?  But there are instances where you can cut corners, or in better terms, get a little creative, in your trade show marketing.  But beware when cutting the wrong corners can make for a mess. Demonstrations:  Getting creative – making a demo that powerful, even if it is simple. You don’t need to have a Las Vegas type... more

 

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