Barrie Schwartz is the founder and CEO of New Orleans-based My House Social, which creates food experiences and opportunities for chefs by curating and producing unique menus for clients’ activations. Barrie has been honored as one of PCMA’s 20 in their Twenties, Connect Corporate’s 40 Under 40 and Zagat’s 30 Under 30. The My House Social team have catered big-name conferences including the New York Times’s Cities for Tomorrow, Beachbody, NBA All Stars and the wedding of Darren Criss.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience