Industry News

ECA: Epistemix Partnership Puts Data at Center of Push to Re-Open
Apr 15, 2021
The Exhibitions and Conferences Alliance is turning to science as its best pitch to legislators to allow the full re-opening of business events. Last week, ECA, through its Go LIVE Together campaign targeting local, state and federal lawmakers, announced a partnership with Epistemix, a leading analytics tool that forecasts the spread of infectious diseases. A scientific model conducted by Epistemix estimates that an event with 20,000 attendees this summer would have practically no COVID-19 transitions.  The data makes the case that current restrictions, like those in New York and what’s… more
Ready to Rock: Las Vegas Sees Strong Event Bookings, Unveils New Venues
Apr 12, 2021
Las Vegas is back with a vengeance. That was the message at the conventions and hospitality industry panel held March 8 at the brand new West Hall of the Las Vegas Convention Center, marking Global Meetings Industry Day.  After a devastating year, there’s pent-up demand for a return to live face-to-face meetings events, and Las Vegas is already seeing record gains in bookings through the end of the year and into 2022, according to industry executives who attended the event.  “We’re making great strides and I think things will continue to move quickly,” said Steve Hill, president and CEO of… more
How and Why Event Swag Is Starting to Make a Comeback
Apr 12, 2021
If a booth stacked with free knickknacks to take home is Exhibit A that trade shows are bouncing back, then PMSI Promos President Marty Bear’s hotel closet is a close second. When there is a rainbow of suits ready to be trotted out over the course of three days, all will be right with the events word. Bear, the seemingly ubiquitous jack-of-all-sales, is currently signed up for 14 face-to-face events in 2021. He hopes to increase the number to 25 due to an expected rush on meetings late this year. “In the past 30 days, we have seen a sharp increase of over 35% in new quotes,” he said.  That… more
The Shows Must Go On: JIS Miami, Dallas March Market Show Big Attendance Gains
Apr 08, 2021
Two shows in major metropolises surpassed expectations, demonstrating that the need to reconnect is a powerful propeller for an industry looking to rebound. It is striking that both JIS Miami and the Dallas March Market welcomed participation that exceeded pre-pandemic levels. Here, we look at how the marketing, planning and execution of safe events proved persuasive to large crowds. JIS Miami Calling it a “liberating experience,” exhibitors and attendees welcomed the March 2021 Jewelers International Showcase at Miami Beach Convention Center. One of the first in-person trade shows of the… more
The Shows Must Go On: Atlanta’s Cobb Galleria Hosts Three Safe and Successful Trade Shows
Apr 01, 2021
With myriad U.S. convention centers launching health and safety programs as COVID vaccination rollouts pick up steam across the country, venues are starting to welcome scaled-back trade shows and events. The Cobb Galleria Centre in Atlanta is such a host venue. Buoyed by its extensive Galleria Safety First Reopening Guidelines, it recently hosted a trio of successful in-person trade shows that enabled buyers and exhibitors to get back to business.  Atlanta Shoe Market  In “normal” times, the Atlanta Shoe Market is a biannual three-day footwear event that typically attracts 2,200 attendees… more
The Shows Must Go On: Trio of Fashion Events Prove to Be Stronger Together
Feb 25, 2021
Three was certainly company at the Orange County Convention Center when a trio of fashion shows resumed in-person events in Orlando recently. MAGIC Pop-Up Orlando, OFFPRICE Orlando Market and WWIN Orlando Showcase, held Feb. 9-11, relied on three titans of the trade show industry — Informa Markets, Clarion Events and Tarsus Group — to present a unified front to ensure safety measures were upheld while important business was conducted.  With the tactile nature of the fashion industry, many buyers and exhibitors were eager to move their networking and deal brokering back to an in-person format… more
The Shows Must Go On: Denver January Market and Surf Expo Carry On Safely
Jan 29, 2021
While many trade shows in early 2021 have either been cancelled, gone virtual or been postponed until later in the year, two recent B2B events in Orlando and Denver managed to go live successfully. A common theme: regional attendance and extensive health and safety measures that kept participants feeling more confident and comfortable. Denver January Market Held Jan. 19-22, the Denver January Market lured buyers from surrounding states, as well as 66 exhibitors spanning 13,800 square feet of showroom space.  Temporary and permanent showrooms showcased outdoor, apparel, western lifestyle,… more
Apr 07, 2021
Always a great opportunity to celebrate the importance of face-to-face gatherings big and small, Global Meetings Industry Day takes on added significance this year. Just as last year’s all-virtual celebration was a reflection of the pandemic’s beginnings, planned meetings this Thursday, April 8, offer a preview of the future. Created by the Meetings Mean Business Coalition in 2016, GMID 2021 “represents a milestone in the safe return of major in-person events and for the people, communities and cities who rely on them,” according to Coalition representatives. Events will occur on three… more
Produce Giants PMA and United Fresh Agree to Merge, Effective in 2022
Mar 31, 2021
The Produce Marketing Association and United Fresh Produce Association have agreed in principle to pool resources to form one mammoth global trade association. The organizations will finish the year working independently before joining forces on Jan. 1, 2022. Among the implications of the move is that the association’s vast annual conventions and expos will fall under one roof. PMA’s Fresh Summit International Convention & Exposition in Anaheim, Calif., drew 15,648 attendees in 2019 and went virtual in 2020 when it could not meet in Dallas. It is scheduled to return in-person Oct. 28-30… more
8 Important Questions With Freeman CEO Bob Priest-Heck
Mar 31, 2021
Bob Priest-Heck, CEO of Freeman, knows — or should we say “nose?” — what triggers his mind back to a memorable business trip to China. All it takes is the simple waft of a traditional custard dessert to send him away. “If you can smell something, it will bring back a memory,” he explained. That natural human reaction is why there will always be a place for in-person meetings. Virtual experiences, while important, aren’t able to pass the smell test — at least not yet. (It’s worth noting that it took Priest-Heck years to find those same pastries outside of China to recreate that experience.) … more

Partner Voices

Las Vegas is constantly evolving. From electric experiences and new resorts to the latest in culinary trends, Vegas is the place where everything is bolder and brighter. As gathering and capacity numbers are increasing, the destination continues to keep “Meet Smart, Vegas Smart” measures at the forefront, while the new, exciting experiences take center stage.