Bill DeMars is the Vice President of Business Development at NPPGov. He is also a Principal in the consultancy firm of Ashmak, LLC, which specializes in executive-level guidance from entrepreneurial to established medical technology companies. Connect with him on LinkedIn and Twitter.

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!