With more than a dozen years of experience in the event industry, Bill McGlade is a thought leader seeking to provide thought-provoking conversations that push the envelope and the industry forward.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience