Brandon Rafalson is the Content Marketing Strategist at Bizzabo, an event success platform that helps organizers manage, measure and grow professional events across the globe.

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience