Caroline Meyers is the director of corporate communications for MC2, a brand experience agency part of MCH Group, Basel, Switzerland. Caroline joined MC² with a mandate to support and develop online services, which are increasingly part of the communications marketing mix. Her years as a magazine art director, web designer, public relations practitioner and ad agency creative director have given her a unique perspective on effective state-of-the-art communications – vital support for clients pre-, at- and post-show.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.