Caroline Meyers is the director of corporate communications for MC2, a brand experience agency part of MCH Group, Basel, Switzerland. Caroline joined MC² with a mandate to support and develop online services, which are increasingly part of the communications marketing mix. Her years as a magazine art director, web designer, public relations practitioner and ad agency creative director have given her a unique perspective on effective state-of-the-art communications – vital support for clients pre-, at- and post-show.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!