Cathy Hopkins is an Associate Marketing Analyst with the GES MarketWorks team, providing research and assisting with creating, implementing and analyzing various client and internal studies.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!