Chris Price is the Chief Strategy Officer at Tradeshow Logic, where he leads the company’s team of event strategists in developing and implementing new ways to grow shows and energize events. As an expert communicator, marketer and collaborator, he has brought success to clients throughout his 30-year event career by developing co-location strategies, segment marketing, strategic alliances and building attendance by creating content assets.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience