Chris Price is the Chief Strategy Officer at Tradeshow Logic, where he leads the company’s team of event strategists in developing and implementing new ways to grow shows and energize events. As an expert communicator, marketer and collaborator, he has brought success to clients throughout his 30-year event career by developing co-location strategies, segment marketing, strategic alliances and building attendance by creating content assets.

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: