Chris Price is the Chief Strategy Officer at Tradeshow Logic, where he leads the company’s team of event strategists in developing and implementing new ways to grow shows and energize events. As an expert communicator, marketer and collaborator, he has brought success to clients throughout his 30-year event career by developing co-location strategies, segment marketing, strategic alliances and building attendance by creating content assets.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.