CEO and co-founder of Sparksight, Christopher is a featured speaker and master at building better businesses through a combination of face-to-face and online marketing techniques.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!