Corrine Turke is a Senior Account Executive at the Washington D.C. office of Portland-based Sparkloft Media, where she leads the company’s B2B social media marketing efforts, specifically focusing on how social can be used to support meetings objectives across conference stakeholders.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience