Dan Hilbert is Senior Vice President of GES Events, where he and his team bring brands to life by creating and producing some of the world’s most impactful and immersive brand experiences. With more than 30 years of experience in the event, agency and entertainment business, Dan has a deep understanding of true experiential marketing and what it takes to make clients successful.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience