Danalynne Wheeler Menegus is the editor of Corporate Event News. She is also a freelance writer, editor and marketer with more than 20 years of experience in B2B event marketing. Danalynne has held senior event and product marketing roles at corporations including Dell, Sybase and IONA Technologies. You can reach her at: email@example.com.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience