Danny Pace is a Product Manager for Skyline Exhibits where he helps develop and launch products and services, as well as manage Skyline’s product catalogs. An experienced booth staffer with 19 years of trade show-related experience, Danny has helped launch numerous award-winning products and services and has been part of Skyline’s internal creative agency that develops trade show marketing programs.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!