Dave Beck is a founder and Managing Partner at Foundry 45, an Atlanta-based company that helps brands train their teams and tell their stories through Virtual and Augmented Reality. Beck’s company has built over 100 experiences for notable clients such as AT&T, Coca-Cola, FedEx and US Bank.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience