David Lawton, EVP of Sales at Convention Data Services has over 20 years of experience in the tradeshow industry with 6 of those years as an active exhibitor at numerous shows each year. His diverse background also includes experience in sales, customer support, design and product development. ConventionDataServices.com.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience