Donna Kastner is an event marketing strategist who is now blazing a new trail with Retirepreneur.com, a collaborative community for professionals striving to master the leap from full-time job to part-time consulting gig.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!