Edward Byers operates the website Meeting Protocol. He has more than 15 years of experience working in corporate and special events, including two Olympic Games, the Special Olympics, incentives and not-for-profits.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience