A steadfast believer in the power of superior service at every touchpoint, Emily Lyons is the founder and CEO of Femme Fatale Media Group, a Toronto-based agency known for its energetic, high-caliber event staff and its imagination-wielding, results-driven experiential marketing team.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience