Emily Richett is the founder of HAPPY, a publicity and marketing agency that works with fast-growth businesses and leading organizations in health, wellness, tourism and e-commerce. Emily is a frequent media contributor and speaker for trade shows and events around the U.S.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience