Gina McDuffie is the executive vice president of global marketing at GES, a global event marketing company with a long history of connecting people through live events. Her expertise lies in the overall integration of marketing efforts for GES and its clients, and in customer experience and engagement.

 

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!