Gina McDuffie is the executive vice president of global marketing at GES, a global event marketing company with a long history of connecting people through live events. Her expertise lies in the overall integration of marketing efforts for GES and its clients, and in customer experience and engagement.

 

Partner Voices

Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.