Jed Wexler is CEO and Editor-in-Chief of 818 Agency, where he and his team help trade shows and conferences develop their content and attendee acquisition campaigns. Jed is also executive director of the B2B Luxury Meets Cannabis Conference.


 

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience