Jenny Wang is an Associate Strategist at FreemanXP where she uses project management skills to gather the puzzle pieces and glue them together to form the big picture.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!