Jessica Glenn is the Sustainability Manager at Freeman, where she works to raise awareness and develop best practices for sustainability that make financial sense in light of corporate responsibility goals.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience