Jim Foerster is the Director of the Meteorology Operations team at DTN, where he oversees more than 50 meteorologists providing weather forecasts and consultation to businesses making critical decisions around safety or operations. He is one of DTN's four Certified Consulting Meteorologists, one of the most prestigious peer-awarded certifications available in the weather industry.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!