A 22-year veteran of the exhibition industry with a diverse background in event production and venue management, Joe Cascio is the Senior Vice President of Sales and Marketing for SMT expo. He also serves as Vice Chair on IAEE’s Consumer Event Council, which connects the public events sector of the expo industry with venues, suppliers and resources.

 

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!