John Arentoft is the Head of Security at Swedish security and luxury hotel At Six in Stockholm, Sweden. John previously worked as Security Director at the Swedish Parliament as well as a bodyguard for the Swedish Security Service.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!